Currently, digital health is primarily focused on solutions that solve tertiary health problems (e.g. disease management).

As our healthcare system moves more towards a preventative application, public health methods and issues are becoming more important not only for better health outcomes, but also for business opportunities and systems improvement. 

Synthesizing public health and tech will bring about “smart” prevention: targeted preventive care for individuals most likely to develop a chronic disease, decreasing the odds of preventing expensive diseases, optimizing care delivery and saving money.